SharePoint Server 2010 Search represents an important upgrade to the existing search for SharePoint, while FAST Search for SharePoint 2010 is a completely new offering and the first new product based on the FAST technology since FAST was acquired by Microsoft in April 2008. Customers and partners familiar with search in previous versions of SharePoint will see many important improvements in 2010, regardless of which product they deploy. For example, there is a new People Search feature for expertise identification and search-driven collaboration, to name just one (see Jeff’s post for a good summary of these general improvements).
FAST Search for SharePoint 2010 adds a whole new level of search capabilities that are a superset of what comes in the out-of-the-box SharePoint 2010 Search option. Since there are now two search options in 2010, it’s useful to understand what is unique in FAST Search for SharePoint and when you might consider using it over the out-of-the-box SharePoint 2010 search. With that in mind, here are my 10 reasons to consider FAST Search for SharePoint 2010:
1) Content Processing Pipeline 
2) Meta-data Extraction
3) Structured Data Search
4) “Deep” Refinement (Faceted Search)
5) Visual Search (Document Thumbnails and
Previews)
6) Advanced linguistics
7) Visual best bets
8) Best-in-class development platform
9) Custom search experiences (per user/profile)
10) Extreme Scale and Performance
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