Business Intelligence through integration
Because the indexing technology and the ranking of results in terms of importance to the user happen more and more intelligent with Search Technology, this can lead to a complete new way of using formerly unstructured data. It will become even more "smart" once unstructured and structured data are combined. Think about searching for a complaint using an index of database records, but also looking in emails, archived contracts, letters etc. Although Business Intelligence was based on "exact" numbers in the past, there is an increase in using the "Search" navigation for finding Intelligence and discovering management knowledge for the enterprise.

